Stimulate your baby’s senses and support early development with our fun and educational range of baby activity toys at Samuel Johnston. Designed to encourage movement, curiosity, and discovery, these toys help build important skills while keeping little ones entertained and engaged.

Our collection includes everything from activity gyms and playmats to interactive toys, musical mobiles, tummy time cushions, and rattles—all made with baby-safe materials and designed for different stages of growth. Whether you're looking to boost fine motor skills, promote sensory exploration, or provide comfort and stimulation during playtime, we have the perfect toy for the job.

We stock trusted brands such as Tiny Love, Taf Toys, Lamaze, and Fisher-Price—renowned for their innovative, age-appropriate designs that combine fun with learning. Many of our activity toys are also lightweight and portable, making them ideal for use at home or while travelling.

Make every moment count with baby activity toys that inspire movement, learning, and joyful interaction from day one.